After six-year-old absence,
Nike
will soon start selling products
directly on Amazon,
After previously stopped in 2019. years in order to work independently.At the same time, the company will allegedly increase the prices of most of its sneakers and other clothes after recent American tariffs.
Nike stopped selling over
Amazona
After only two years on the platform, blaming
Amazon’s
Inability to calculate with falsifiers and unlicensed sellers for the decision to break sales.It was equally key and his desire to build its own platforms for direct sales to consumers in Nike app and on the site, which led to a reduction in the number of other retail partners at about the same time.
Nike goods continued to appear on
Amazonu
In the years that followed, but they only sold it to third party sellers on the platform.According to the writing of “The Information”, these traders were told to have a deadline until 19. July to stop selling certain Nike products.
“Although independent sellers have already stated some Nike products in our store,
Amazon
will soon start directly to procure a much broader range of Nike products to expand our choice for US customers, “spokesman said
Amazona
Megan Lagens for The Verge.”We appreciate independent sellers and provide an extended period of time to a small number of affected sellers to sell over their inventory overlapping items.”
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Nike’s direct sales strategy seemed good during the covid pandemic, when shopping over the Internet has increased, but since then it was cracked.
Company
It was 2023. She started rebuilding relations with retailers, including the new CEO Eliot Hill, who took office in October 2024. years, he has recovered Nike wholesale business with a key column of company plans.
CNBC reports that Nike will also raise the prices of its products from 1. June, probably in response to American tariffs.Clothing and footwear for adults at the price above $ 100 will rise for $ 2 to $ 10, although cheaper goods and children’s products will not be affected.Nike will also avoid increasing the price of its “Air Force 1” sneakers of $ 115 and part of their “Jordan” brand.
Source:
TheVerge
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